Elon Musk is rebranding Twitter to ‘X’ and killing the bird logo


Elon Musk’s rebrand of Twitter appears to be underway. In a sequence of late-night tweets Saturday, Musk shared that the corporate’s well-known chicken brand and title would quickly be no extra. The corporate, it appears, will merely be generally known as “X.”

“And shortly we will bid adieu to the twitter model and, regularly, all of the birds,” he . He later mentioned in a Twitter that the Twitter brand could be modified Sunday. “It ought to have been finished a very long time in the past, sorry it took so lengthy,” he mentioned.

Later that evening, he reportedly emailed workers concerning the change. In accordance with Platformer’s Musk emailed workers saying the corporate would turn into X and that his observe “was the final e-mail he’ll ever ship from a Twitter e-mail handle.”

Twitter did not instantly reply to a request for remark.

It’s lengthy been recognized that Musk favors the “X” branding. The banking startup he co-founded in 1999 was referred to as x.com, and his recently-announced Ai enterprise is named . And Twitter’s holding firm was rammed to X Corp . Musk has additionally talked about how X would assist Twitter turn into an Although Musk has provided few specifics on this imaginative and prescient, many imagine he’s referencing apps like WeChat, the preferred app in China that individuals use for a bunch of on a regular basis actions, like funds and procuring, along with social networking.

Nonetheless, formally abandoning the Twitter model could possibly be a dangerous transfer for Musk. The corporate is already dealing with an that’s resulted in a lack of extra the corporate’s advert income. A rebrand might additional alienate advertisers. On the identical time, Musk could also be betting {that a} new title and id might assist the corporate shed its ties to its former management and the choices made below them, each of which he has been deeply essential of.

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