Drone video shows off large new X sign on top of Twitter HQ

Quickly after Elon Musk tweeted a drone video exhibiting a brand new white gentle within the form of an X atop the corporate’s headquarters in San Francisco on Friday, the Associated Press (AP) reported that the town had determined to launch in investigation over considerations that the signal’s set up could have damaged guidelines.

The X emblem is changing the enduring Twitter fowl as Musk continues efforts to rebrand the social media platform that he acquired in October.

Putting an indication of this measurement on high of a San Francisco constructing requires a allow, and it seems X had didn’t acquire one earlier than it changed the Twitter signal — which was on the aspect of the constructing — with the big X emblem.

A spokesperson for the town’s Division of Constructing Inspection instructed the AP that such installations require a allow for security causes and likewise to make sure “consistency with the historic nature of the constructing.”

The spokesperson added: “Planning evaluate and approval can also be obligatory for the set up of this signal. The town is opening a criticism and initiating an investigation.”

Although he didn’t reference the present controversy surrounding the brand new signal, Musk tweeted on Saturday that regardless of “wealthy incentives” to maneuver X’s headquarters out of the California metropolis, he insisted the corporate would keep in “lovely San Francisco.”

“Many have supplied wealthy incentives for X (fka Twitter) to maneuver its HQ out of San Francisco,” he wrote. “Furthermore, the town is in a doom spiral with one firm after one other left or leaving. Subsequently, they count on X will transfer too. We is not going to. You solely know who your actual buddies are when the chips are down. San Francisco, lovely San Francisco, although others forsake you, we’ll all the time be your pal.”

Throughout its on-line merchandise, Musk’s workforce has spent the previous week changing the enduring Twitter fowl with the brand new X image as a part of a big rebranding effort.

The long-term plan is to rework X right into a so-called “every little thing app” that provides a variety of companies underneath one roof, just like China’s WeChat.

Musk purchased X — then Twitter — in October in a deal price $44 billion. Since then, he’s made a slew of modifications to the platform, a few of them upsetting long-time customers of the app. Some advertisers have additionally withdrawn income, involved a couple of reported increase in hate speech on the platform after Musk reinstated various accounts banned underneath the earlier possession. To attempt to regular the ship, Musk recently appointed former NBCUniversal government Linda Yaccarino as CEO.

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