Apple has been secretly working on a ChatGPT rival for years


Apple CEO Tim Cook dinner has simply revealed that the corporate has been engaged on generative synthetic intelligence (AI) instruments “for years.” The shock announcement means that Apple may launch a ChatGPT rival — supposedly dubbed “Apple GPT” — ahead of anybody anticipated.

The announcement was made in an interview with Reuters following Apple’s third-quarter earnings report. Cook dinner defined that larger analysis and improvement (R&D) spending on the firm had been pushed partially by an elevated deal with generative AI.

An iPhone on a table with the Siri activation animation playing on the screen.
Omid Armin / Unsplash

“We’ve been doing analysis throughout a variety of AI applied sciences, together with generative AI, for years,” Cook dinner stated. “We’re going to proceed investing and innovating and responsibly advancing our merchandise with these applied sciences to assist enrich individuals’s lives. Clearly, we’re investing quite a bit, and it’s displaying up within the R&D spending that you simply’re .”

It’s a remarkably frank admission for an organization that likes to maintain its playing cards near its chest. It’s exceedingly uncommon for Apple to debate its future plans, particularly in an space like generative AI that could possibly be ripe with profitable alternatives.

Is Apple GPT coming quickly?

A MacBook Pro on a desk with ChatGPT's website showing on its display.
Hatice Baran / Unsplash

Except for the rarity of Cook dinner’s feedback, in addition they carry up one other fascinating level: they may sign that Apple is gearing as much as make a serious declaration concerning generative AI.

That definitely chimes with feedback made by Bloomberg journalist Mark Gurman simply a few weeks in the past. Gurman defined that Apple is growing an “Apple GPT” chatbot that could possibly be revealed in a “important AI-related announcement” as quickly as subsequent yr.

The truth that Apple has been engaged on generative AI for years — and that Tim Cook dinner feels now’s the best time to unveil the information to the world — means that Apple GPT could possibly be at a sophisticated stage of improvement. In any case, Apple gained’t wish to preserve the world ready after making such a notable admission.

On the similar time, it ramps up the stress on Apple, now that the cat is out of the bag. There have been issues that the corporate could possibly be late to the AI celebration, and no less than one revered analyst has stated the corporate is years behind rivals like ChatGPT.

However with Tim Cook dinner saying Apple has years of analysis backing up its generative AI efforts, Apple followers can be hoping that the product lives as much as the hype. We’d not have lengthy to attend earlier than we discover out.

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